Brand
The RapDesk brand.
One mark, eight tool colours, two typefaces. Use these assets as they are.
Logo
Bubble & bar: a glossy speech bubble with a tail over a deep bar, in two tones of the colour. RapDesk itself is brand blue; each tool uses its own colour.
RapDesk
RapDesk
Sizes
96
64
40
24
16 min
Construction
- 64 × 64 box: a bubble with a tail on top, a bar below
- Each piece is filled and stroked (6 wide, round joins) in its own paint
- Bubble: the colour lightened 28% to the colour; bar: the colour deepened 32% to the colour; a soft shadow under the bubble
- At 32 px and below: flat, bubble in the colour, bar deepened, no shadow
- Clear space: a quarter of the mark’s width on every side
Tool marks
Every tool carries the RapDesk mark, so the family is always recognisable. The colour names the tool.
RapDesk Chat
- Line
- for WhatsApp
- Colour
- #22C55E
- Text shade
- #157C3B (5.3:1)
RapDesk SMS
- Line
- SMS & RCS
- Colour
- #1A6BFF
- Text shade
- #1862EB (5.3:1)
RapDesk Mail
- Line
- Email marketing
- Colour
- #FF4D4D
- Text shade
- #C43B3B (5.2:1)
RapDesk Leads
- Line
- from Google Maps & the web
- Colour
- #FFA61E
- Text shade
- #946011 (5.3:1)
RapDesk Social
- Line
- for Facebook
- Colour
- #4368ED
- Text shade
- #3F62DF (5.2:1)
RapDesk Reels
- Line
- for Instagram
- Colour
- #EB2069
- Text shade
- #D11C5D (5.2:1)
RapDesk Network
- Line
- for LinkedIn
- Colour
- #06B6D4
- Text shade
- #04768A (5.3:1)
RapDesk Channels
- Line
- for Telegram
- Colour
- #8B5CF6
- Text shade
- #7A51D8 (5.3:1)
Colours
An ice canvas, white cards, ink text, brand-blue buttons. Colour lives in the marks and in small accents.
Ink#14213D · headings, text
RapDesk#1A55E0 · the mark, links, accents
RapDesk text#1A55E0 · accent text
Contrast: the bright tool colours are for marks and fills. Text in a tool colour uses its darker text shade, which passes 4.5:1 on white.
Type
Display · wordmark
Sora 600
The wordmark “RapDesk”, tool names and headings. Tight tracking, never all caps.
Text
Manrope
Body text, buttons and UI at 400, 500, 600 and 700. Indian English, ₹ before the amount.
Do and don’t
Do
- Use the full name, e.g. “RapDesk Chat”, with its line, e.g. “for WhatsApp”.
- Write platform names as plain words, only in that line and in descriptions.
- Keep claims honest and specific.
- Keep the mark on white, canvas or ink.
Don’t
- Use WhatsApp, Meta, Facebook, Instagram, LinkedIn or Telegram logos.
- Put a platform name in a tool’s name, icon or id.
- Promise “no ban”, “100% safe” or “unlimited sending”.
- Recolour, stretch, outline or shadow the mark.
- Use gradients, glass effects or stock photos of people.